A man was playing fetch with his dog using a stick on the sandy beach.

The dog bounded into the water to collect the stick when it was tossed.

 As the dog emerged, viewers realized the stick was actually a live lobster!  

Oblivious, the dog proudly paraded the irritated lobster as if it were his toy.

The lobster aggressively waved its pincers around as the dog held on.

The owner tried persuading the dog to drop the grumpy crustacean.

Despite the lobster's protests, the dog was unwilling to relinquish his new "toy."